May 4, 2023

Stay On Target

Star Wars Target Advertisement
St Louis Post Dispatch - May 4, 1978
The phrase "may the 4th be with you" only came into popular use about twenty years ago, so it's pretty interesting to see that Target announced their sale on Star Wars merchandise on the very first May 4th that happened after the release of the of the first film.  [source: Star Wars Collectors Archive]