Aug 28, 2020

The Hershey Alpine White

Hershey White with Whole Almonds
Hershey Foods (2020)
The Nestle Alpine White bar is one of my favorite snack foods of all time, but it was discontinued in the 90's.  I worked for the Confections division of Nestle USA for a number of years, and I quickly learned that they are a very forward-thinking company that rarely brings a discontinued product back to the market.  Any hopes that I had of the Alpine White coming back ended when Nestle sold their American confections business to Ferrero.

When I bought this new candy bar from Hershey, I was expecting it to taste like their Cookies & Cream bar, which I've never been too crazy about.  Thankfully, it did not.  I was extremely happy to find that this tastes exactly like the Nestle Alpine White bars that I had as a kid in the late 80's and early 90's.  In fact, with the thickness of the bar and the inclusion of lots of whole almonds, I think the Hershey one may be even better.

I hope they can think of a better name for this.  I know that FDA regulations make it next to impossible to label a confectionery product as "white chocolate", but I have to say that "Hershey White with Whole Almonds" doesn't exactly sparkle.  Maybe they could slide a few bucks to Nestle for the rights to the Alpine White name.  While they're at it, they should definitely buy the rights to that epic commercial, with the Lloyd Landesman song that sounds like something you might perform around a bonfire to summon the gods of synthpop.