Mar 4, 2024

May The Cerveza Cristal Be With You

Cerveza Cristal Star Wars Commercials
Canal 13 (2003)
A series of beer commercials from twenty years ago has been making the rounds on Twitter, and it's one of the funniest things I've seen in a long time.  In 2003, the Chilean network El 13 aired the original Star Wars trilogy on television.  The broadcast was sponsored by Cerveza Cristal beer, but rather than have traditional commercial breaks, the advertising agency convinced the network to allow them to insert beer commercials directly into the film to give the appearance that Obi-Wan Kenobi, Luke Skywalker, and Emperor Palpatine cracked open a cold one at various key moments in the story.

This is one of the funniest advertisements I've ever seen.  I'd love to find a recording of the full movie from this airing.  The music seals the deal for me.

Here are four of the original ads:

Twitter user @heyitswindy dubbed the original English dialogue over the clips of the commercials that have surfaced.  Here are the results:

Now, I challenge you to not sing "Cerveza Cristal" in your head next time you watch the original trilogy.