Nov 10, 2020

It Beats Jim Palmer's Ad

Mike Schmidt
Lee Jeans (1983)
This is one of the many endorsements that Michael Jack Schmidt had back in the day.  It appears that Lee spent all of their money on celebrity endorsements and left nothing for the folks who come up with the slogan.  If they opened a chain of restaurants, I'd expect that they'd promote them by calling it "the food you chew".