May 10, 2023

Breakfast From The Quik Bunny

Nesquik Cocoa Crush Cereal
Nestle (2023)
For quite a few years, I worked for the consumer relations team of Nestle USA Confections, Baking and Ice Cream, which was known internally as Nestle CBI.  The divisions got shuffled up a bit during my time there, so by the time I left the company, I was the consumer relations trainer for Nestle West, which was comprised of four product divisions: confections, beverages, ice cream and international brands.

The International Brands division was kind of a catch-all for brands and products that Nestle produced in other countries which were imported to the United States due to high consumer demand, such as Maggi seasonings, Nescafe coffee, and Quality Street chocolates.  However, this division didn't include every foreign-born product that the company made.  For example, Nestle was heavily involved with breakfast cereal overseas throughout my time with the company, but the product line wasn't a part of their International Brands portfolio.  It's not impossible to buy Nestle breakfast cereal in the US, but it's not something that the company itself has any role in importing or marketing here in the States, so you can only really find it in stores that specialize in foreign products.

One such store has recently opened in the old GameStop location in the Laurel Mall in Hazleton, PA.  It's called NEPA Exotic Snax, and they have a great selection of snack foods and beverages that you can't get in a typical grocery store in the United States.  One of the products that they had was Nesquik Cereal, and I couldn't pass up the opportunity to give it a try.

From the photos that I've found of this cereal online, it seems as if there are a few different versions of Nesquik Cereal.  The one that was available at this store was called Nesquik Cocoa Crush, which are little crunchy chocolate squares that are filled with chocolate cream.  It's a pretty tasty cereal.  It's not quite as sweet as I was expecting it to be, but that's probably a good thing.  With all of the weight that I've put on over the past five years, the last thing that I need is more sugar.

If you live in the United States and you want to try Nesquik Cereal, but you don't have a specialty import shop in your neighborhood, I may have a solution for you.  Kellogg's has a line of breakfast cereals in their lineup called Krave, and one of their flavors is Double Chocolate Brownie Batter.  I haven't tried it yet so I can't confirm that they taste the same, but it's not uncommon for the rights to one product being split between multiple companies depending on which country you're in.  For example, here in the United States, Kit Kat bars are a Hershey product, but if you go anywhere else in the world, you'll find that Kit Kat bars are made by Nestle.  I'm not sure if something similar is going on with this breakfast cereal formula, but it sure looks like that could be the case.